Steps To Take When It's Time To Move Sectors
Gill Fountain • December 19, 2019
How Hard Is It To Move Industries?
I was asked the other day how hard it is to move from one industry to another. Believe me, it's hard, why? Because the people, your loyal clients, in your original industry no longer relate to you in the new one.
They have known you, for maybe years as being the go-to person for that product or service and they no longer understand where you fit in with their business.
They will question:
- Will they still be able to work with you?
- How does this help their business?
- Why would they choose you above their existing supplier?
- What impact have you made to their business by changing sectors?
There is a gap between building up your new contacts and still keeping in touch with your old ones. If you manage to keep hold of even 25% of them as regular clients, you have done a marvelous job.
The amazing thing is that the people who stay with you are the people where you grew your businesses together or helped grow their business, they will still be your supporters years later.
What are the most important things to do?
- Keep in touch
- Make sure your connections are in place on social media before you move
- Let people know what you are doing now, without trying to sell your new business to them.
- Arrange to meet
- Continue to support them and their business by commenting on their posts, referring people to them and generally promoting their business.
- Word of mouth works, what you say, someone will repeat. make sure it's good
- Network, network, network
Of course, there are many more changes to make on and offline, changes you may not even think of until months later if you don’t have a process. I learned that even the most obscure areas or links do make a difference to the way you are seen, the way your brand old or new can be enhanced or headed for that large filing cabinet (the bin)
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If you are thinking of changing sectors, I can show you how to make that transition easier
Nowadays I help businesses become more visible, this can be with a bespoke fully optimised (no template) website but also showing them 100's of ways they can increase the number of times their business is seen - without it costing a fortune.
Ideas about what my next article will be about come out of no-where, a chance comment, something I've read or a memory of that tiny snippet of information I can pass on purely due to the fact I have worked my way through that particular part of my life and understand how painful or rewarding it can be.
Ask me to sit and write 5 articles at a time and I will sit with a blank bit of paper, if I wake up in the middle of the night, I can write for England. If ever you think I cannot write a blog, wait until inspiration comes to you and simply start writing.
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