By Gill Fountain
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November 12, 2020
How do you promote an event? Is it your workshop, a networking meeting, a webinar? Is it online or offline? There is a massive amount of work to be done that doesn't even take into consideration the content and soucing a venue. Here's just 12 questions and of some of the areas to cover. This is by no means a complete overview but its a start. 1. Where is your audience? 2. How do they like to be contacted? 3. How can you find them? it takes time, popping an image on your facebook feed rarely gets the results you are looking for. There is a whole process to go through and this starts months before your event. 4. What system or platform already have people who engage with your posts. 5. Are you in other people's group, check out the rules can you post there? 6. Will people be joining you from other timezones? 7. How will you capture their details if they mention they are interested in commenting on a different post? 8. Have you got permission to email them? 9. Can you use your online AND offline networking contacts? 10.How will they remember? 11.Do you have software where you can plan your email campaign? 12. What social media platforms do you already use. Have you made your profile and bio clear enough for people to understand how you can help them? Want to see a selection we have produced, go to 'Useful Webinars and take a look.