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Professional visibility online & offline – getting it right

Being visible in today's world is vital to maintaining sustainability in your business.

You want potential clients to find you easily, tell their friends, actively promote your products and services

You can be the best, however new client’s wont flock to you if they get tired looking for you.

When people start to look for a product or service they search online.

It's vital to your brand & marketing to understand how to achieve maximum results from your website and social media

You want clients who will return to you time and time again and instantly recognise your brand.

We show (or teach) you to understand how to successfully brand and market your business and build know, like and trust relationships

We invite you on this journey to work together.

Click on "How To" in the menu to get started.

Have You Got The 3 Major Assets That Help Ideal Clients Buy From You?

Gill Fountain • December 19, 2019

People Buy From People they like - Here's a thought, why should they buy from you?

Have you got The 3 Major Assets That Help Ideal Clients Buy From You?

People buy from people they like. Have you got the three major assets that help your ideal clients buy from you?

It's easy to understand why people should buy from you once they have decided they are in the market for the product or service you supply.

They look for someone they:

Already know and like
Trust
Respect
Can work with
Has a good reputation

They form an opinion based on what they see online and off. Often business is undertaken without the client ever meeting you face to face. With the help of Skype and Zoom meetings can and do take place across the globe. Offline a chance meeting can be out networking equally it can be stood waiting for the start of a film, on the train. A gesture, a kindness, even a simple smile can start a conversation that leads to building a relationship that works for both parties.

Often before they discuss working with you potential clients are searching online and weighing up if you are the person and business they want to work with. They are looking for Social Proof. They talk to their friends, listen to what is being said when your name is mentioned. They formulate an opinion on how visible you and your business is whilst building a business relationship.

Are you trustworthy?
Do they respect you for the service you provide?
Are you easy to work with?

You can be the best on the market but will you get the job if you have been deemed difficult to work with or known for not giving value.

Yes of course price comes into it however many good clients will wait until they are at a point where they can't afford not to hire you as in their eyes you are the only go to person to help them move their business forward.

Not everyone is your ideal client

When you are starting out there is a feeling that every order is vital to the success of your business. Along the way you begin to realise that some clients take up far more time then others. The strange fact is that its normally the ones that have beaten you down on price. I used to sell toys and learned along the way that giving a discount in any shape or form normally meant something would go wrong, a missing part, a difficult delivery, the client would go on holiday, yes it did happen. In the end we would politely tell the client if we gave discount it was bound to go wrong. Most would understand this wasn't a ploy, on the rare occasion we gave discount - we were proved right and by the time it was sorted out there was frustration on both sides and no profit.

It is your business and you are allowed to pick and choose who you want to work with. A good rule of thumb is don't work with people you don't like.

Has your potential client got what it takes to get the job completed?

Have you weighed up?

Are they ready to work with you?
Are they engaged enough to follow through and help complete the work?
Are they going to be easy to work with?

'You are vital to the success of my business' works both ways, as much as a client wants your service you also want to achieve as much as you can to help their them and their business move forward.

THEIR Success is YOUR Success

If you want to know about Key to Success and Gain Visibility connect with me for a general discovery discussion

Complimentary 30 Minute Discovery Session

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By Gill Fountain • November 21, 2020

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By Gill Fountain • November 12, 2020

How much of your online business is visible? 7 tips to help your business get seen.

So You Think You Might Plan a Webinar?

By Gill Fountain • November 12, 2020

How do you promote an event? Is it your workshop, a networking meeting, a webinar? Is it online or offline? There is a massive amount of work to be done that doesn't even take into consideration the content and soucing a venue. Here's just 12 questions and of some of the areas to cover. This is by no means a complete overview but its a start. 1. Where is your audience? 2. How do they like to be contacted? 3. How can you find them? it takes time, popping an image on your facebook feed rarely gets the results you are looking for. There is a whole process to go through and this starts months before your event. 4. What system or platform already have people who engage with your posts. 5. Are you in other people's group, check out the rules can you post there? 6. Will people be joining you from other timezones? 7. How will you capture their details if they mention they are interested in commenting on a different post? 8. Have you got permission to email them? 9. Can you use your online AND offline networking contacts? 10.How will they remember? 11.Do you have software where you can plan your email campaign? 12. What social media platforms do you already use. Have you made your profile and bio clear enough for people to understand how you can help them? Want to see a selection we have produced, go to 'Useful Webinars and take a look.