HOME LABORATORY 38 HOW TO ..... SERVICES LINKEDIN LOCAL 3D IMAGES & INFINITY WALL ABOUT US CONTACT US SOCIAL MEDIA EVENTS ARTICLES TESTIMONIALS THE BOOK MOTIVATED CLIENTS

Professional visibility online & offline – getting it right

Being visible in today's world is vital to maintaining sustainability in your business.

You want potential clients to find you easily, tell their friends, actively promote your products and services

You can be the best, however new client’s wont flock to you if they get tired looking for you.

When people start to look for a product or service they search online.

It's vital to your brand & marketing to understand how to achieve maximum results from your website and social media

You want clients who will return to you time and time again and instantly recognise your brand.

We show (or teach) you to understand how to successfully brand and market your business and build know, like and trust relationships

We invite you on this journey to work together.

Click on "How To" in the menu to get started.

How 'unexpectedly' our businesses become vulnerable

Gilly • March 22, 2019

How vulnerable are we when running a small business?

I thought I was on a roll, I had spoken on ‘There's diamonds in tweaking your website and online presence’, at Coffee and Natter in Bromsgrove networking, with Ralph Watson. I was invited to speak at Peter Thompson’s 100+ Club, on ‘10 Mistakes when building your own website’, both leading to new connections, follow-ups, and work. I've been invited to take part in Haley Lynn Gray’s radio show and I was looking forward to exhibiting at Basingstoke Business Expo on the 28th at Oakley Hall. Stand 24 - (come and say hello)

I have even been out networking this week, noticeably not using my writing hand.

Little did I know that whilst ice skating with my grandchildren I would be sideswiped by one of those balancing penguins that knocked the feet from under me and I've ended up in our local Hospital's A&E department with a fractured wrist, now in plaster and a sling.

Consequences: No typing, no writing, no driving or lifting and basically slowing me down and putting a greater onus, very much on my partner.

It has made me realise how vulnerable we all are in small businesses. We have a duty of care to take care of ourselves both mentally and physically, and whilst I am very aware of the risk, I don’t ski and haven't taken up high-performance sports, I never thought for one moment that I would be so much at risk on an ice rink. I can skate.

We can't live our lives wrapped in cotton wool, I've been in business for 30 years and I certainly haven't reached a point where I stay indoors and not learn new skills, however it has brought home to me, there are hidden risks and how a simple thing like a fractured wrist can seriously slow the amount of work I can get through in a day.

Solution: an increase in zoom calls and actively use Google Docs transcription tools - and sorry boys, Nana will be a few weeks before she can take you skating again.

Is this a situation you recognise?

If this has made you think, we invite you to read more https://www.38partnership.co.uk/blog

#smallbusinessowner #reducedperformance #vulnerablesmallbusinessowners #smallbusinessownersatrisk

< Older Post Newer Post >

Mail

Girl sitting on armchair with stairs next level

Step Forward To Your Next Level

By Gill Fountain • March 16, 2022

Step Forward to Your Next Level with advice and pro tips

Women out Christmas Shopping looking to buy

Sellers, your buyers are looking for you - show them where and how they can buy

By Gill Fountain • November 21, 2020

Sellers your buyers are looking for you - show them where and how they can buy

Traditional Teddy Bear in old worn trunk

How much of your online business is visible? 7 tips to help you get seen

By Gill Fountain • November 12, 2020

How much of your online business is visible? 7 tips to help your business get seen.

So You Think You Might Plan a Webinar?

By Gill Fountain • November 12, 2020

How do you promote an event? Is it your workshop, a networking meeting, a webinar? Is it online or offline? There is a massive amount of work to be done that doesn't even take into consideration the content and soucing a venue. Here's just 12 questions and of some of the areas to cover. This is by no means a complete overview but its a start. 1. Where is your audience? 2. How do they like to be contacted? 3. How can you find them? it takes time, popping an image on your facebook feed rarely gets the results you are looking for. There is a whole process to go through and this starts months before your event. 4. What system or platform already have people who engage with your posts. 5. Are you in other people's group, check out the rules can you post there? 6. Will people be joining you from other timezones? 7. How will you capture their details if they mention they are interested in commenting on a different post? 8. Have you got permission to email them? 9. Can you use your online AND offline networking contacts? 10.How will they remember? 11.Do you have software where you can plan your email campaign? 12. What social media platforms do you already use. Have you made your profile and bio clear enough for people to understand how you can help them? Want to see a selection we have produced, go to 'Useful Webinars and take a look.