Profile
This is what happens when you meet a client and know they completely understand their business and how they want to deliver their services online
Jerry Edwards
If you ever feel networking doesn't work or isn't working for you at the moment persevere.
Jerry joined us one evening at our monthly #LinkedinlocalBasingstoke meeting. At the time he knew his self-built website was due for renewal at some point during the year and had decided to work towards that deadline with a professional website designer.
We were thrilled when he engaged us here at 38 Partnership.
Jerry has worked in the Insurance Industry for nearly 40 years, has a wealth of experience in providing the level of specialist advice and personal service that both businesses and high-net-worth individuals rightly expect. Over the years, he has managed the insurance requirements of a great number of clients, many of which had already failed to find what they wanted via the normal high street, online providers.
At our onboarding meeting it was clear the website would run to many pages - and would have to be cleared by his compliance team, before publication.
Due to the extent and complexity of his products he hired a professional content writer - and it paid dividends. Having a specialist working with him on content with a few alterations here and there, gave us a complete picture of what products he delivered and how to design the site to promote them at their best.
Jerry was and continues to be, a very much hands-on client, which we love. he knows his business, has a clear understanding of where his business lies and how he wants to be seen on and offline. The feedback from his clients proves that he is well valued with an exceptional service.
What we got out of it
Although Jerry's branding was in place we turned his logo into vector format enabling him to use it in any of his future marketing. We worked with him to extract his website from his previous provider, no easy task with some of the platforms. The new 18 page website was published has a clear path and scores well on the search engines and we continue to monitor ---- and feedback to him anything that industry changes may have an impact on his site.
His Google my business has been set up, verified and every month has over 1500 or more visitors. The newly designed ebook enhances his marketing when he exhibits and networks and is promoted on the Hampshire Chamber of Commerce and attracting many new contacts.