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Professional visibility online & offline – getting it right
Being visible in today's world is vital to maintaining sustainability in your business.
You want potential clients to find you easily, tell their friends, actively promote your products and services
You can be the best, however new client’s wont flock to you if they get tired looking for you.
When people start to look for a product or service they search online.
It's vital to your brand & marketing to understand how to achieve maximum results from your website and social media
You want clients who will return to you time and time again and instantly recognise your brand.
We show (or teach) you to understand how to successfully brand and market your business and build know, like and trust relationships
We invite you on this journey to work together.
Click on "How To" in the menu to get started.
Goal Setting for Quarter 2, 2020 Why would we, why should we?
Gill Fountain • Apr 15, 2020
Are you still setting goals for 2020?
At the end of December 2019, the beginning of January 2020 social media posts was positively streaming with information about goal setting. Goal setting in the business world appeared to replace the more traditional New Years Resolutions.
There were challenges, tick boxes, targets with some business owners setting their own goals and others taking part as a group encouraging each other to complete 'the list'.
Has this changed for quarter 2?
With all that has happened since March 2020, I wondered if.
a. We achieved the goals set.
b. Have we set goals for quarter 2?
Why would we want to take on another challenge when we have so much more happening in our lives, so many changes to take on board with most of our 'normality' appears to have vanished.
Watch the top bar
Why would we, why should we?
- It helps to keep us focused
- It helps to feel we are in control
- It may keep us in front of our more loyal clients - and also those who will start looking around for new suppliers.
- It may be THE thing that keeps our businesses in business as we begin to come out on the other side.
- It will help our well-being and mindset whilst keeping busy with new ideas to help our businesses.
- We will learn more to be in a better place - looking towards a better future
- It could very well give us optimism that for a short period of time went missing
- We may be seen in a different light by our staff and colleagues
- Our families will be proud we didn't give up
- It will help our employees
At this moment in time, it's important to review our goals. They will have changed and not what we had visualised at the start of the year, however, our new goals could give hope that keeps us, our families and our employees motivated and willing to push forward - They might even keep us in business.
This is what I have heard in the last few weeks - could any of these be said of you?
Building Skill sets weekly hub
- Our boss doesn't appear to have any direction
- As soon as it looked like we were going into lock-down, we were told we were no longer required
- I have no idea what is happening
- I don't know if I have a job to go back to
- Our management said don't worry, we are in this together
- I had an interview by phone and was immediately offered a job when we come out of lock-down
- Our boss told us if we get really short of money they will give us an advance that we can work off on overtime when we are allowed to work.
- We've been told as soon as they are allowed our company will be back and open to all of us
- We don't know if the company will survive but the owners are working their best to prepare for the future.
- We get some feedback each week - even if it's we've got to wait it out - at least its something.
If you want to take a step, however small to help you and your business to get back on track, talk through where you are now and where you want to be. We can help with some ideas together with solutions.
If the idea of long term learning is too much or you have a team who now needs different skills - we may have the answer.
If unknown finances are now causing a major block - we are holding weekly online sessions where you have access to 30 years of marketing skills - that are FREE!
So that - When you're ready - your business will be ready
In fact, your business will have been working for you whilst there is this time a re-adjust.
To get started is easy, the first step is: Message me saying you have read this article.
About the Author
Gill has marketed brands, products, and services for over 30 years with a strong Toy Industry background successfully getting products to market.
These days her aim with 38 Partnership, brand and marketing is to help keep businesses in business by increasing their visibility online let me know
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How do you promote an event? Is it your workshop, a networking meeting, a webinar? Is it online or offline? There is a massive amount of work to be done that doesn't even take into consideration the content and soucing a venue. Here's just 12 questions and of some of the areas to cover. This is by no means a complete overview but its a start. 1. Where is your audience? 2. How do they like to be contacted? 3. How can you find them? it takes time, popping an image on your facebook feed rarely gets the results you are looking for. There is a whole process to go through and this starts months before your event. 4. What system or platform already have people who engage with your posts. 5. Are you in other people's group, check out the rules can you post there? 6. Will people be joining you from other timezones? 7. How will you capture their details if they mention they are interested in commenting on a different post? 8. Have you got permission to email them? 9. Can you use your online AND offline networking contacts? 10.How will they remember? 11.Do you have software where you can plan your email campaign? 12. What social media platforms do you already use. Have you made your profile and bio clear enough for people to understand how you can help them? Want to see a selection we have produced, go to 'Useful Webinars and take a look.
As we move into quarter 3 of the year, we may feel disillusioned about what exactly we have, and can now achieve in what has been a extremely difficult year for some - and a bonus year for others.
How our working dress code has altered over the decades. Dressing up or down when working from home? WFH what do we wear?
Listen to 'My Dining Room Journey 30 Years And What Works' with Certified Personal Coach and Life Strategist - Florida's Myrtha Dubois.
Being sociable on social media is an art, it can enhance your business or swiftly break it. Read these guidelines on what not to do to avoid losing business and friends
Join us on the first Thursday of every month at Bromsgrove Sporting FC for Coffee & Natter, free business networking from Pathway2Grow. March 2020 Gill Fountain 38Partnership
This will be a highly practical day so you’ll be looking at YOUR business, asking yourself some tough questions, getting help and advice from two specialists. You’ll take away with you:
Six things that you can work on to sharpen your branding
Key skills for “selling” your service
How to avoid that "too expensive" trap
Thirty things you can do to supercharge your online presence
Networking with like-minded business owners, sharing ideas
